Automations → Missed-call text-back

Every missed call becomes a friendly text back in seconds

When a call rings out, your business sends an SMS within 12 seconds — from your own number, in your tone of voice. The caller gets a callback slot to pick. The lead stays warm instead of going to whoever they ring next. Runs every hour of every day.

From £197 setup · delivered in 2–3 working days

See it in action ↓ Book a free call

What you get

  • Auto-SMS within 12 seconds of every missed call
  • Sent from your own business number, in your tone
  • A callback slot the caller can pick in one tap
  • Whole conversation threaded into a shared inbox or your CRM
  • Clean handoff to you the moment a real conversation starts
  • Weekly report on missed-call recovery rate
Delivered in 2–3 working days. ClearRun sets up the SIM forwarding, writes your auto-SMS copy in your voice, plugs it into the inbox you already use, and stays involved through the first month of tuning.

Example workflow

Step-by-step, what happens when a call goes unanswered. The shape stays the same for every build — tools, copy and routing get tuned to your business.

5 steps · works with any UK number Show the full workflow
  1. 1

    A call rings out

    Trigger

    A customer rings your business and you don’t pick up — on a job, in a meeting, or it’s after hours. We watch your number for missed calls in real time.

    UK mobile UK landline VoIP · Aircall, RingCentral SIM forwarding
  2. 2

    12 seconds tick by

    Process

    A short pause so the caller knows the call really has rung out, but quick enough that they’re still holding the phone when the text arrives. We tune the wait per business.

    12-second default Adjustable per business
  3. 3

    Friendly text goes out

    Action

    The caller gets an SMS from your business number, in your voice: “Sorry we missed you — can we call you back? Tap a slot below.” Plain, polite, never robotic.

    SMS · Twilio Your business number as sender Copy tuned in your voice
  4. 4

    Caller picks a slot

    Action

    The text includes 2–3 callback windows you’re actually free for. They tap one. The slot lands in your calendar with a reminder. No back-and-forth.

    Google Calendar Microsoft 365 Calendly Acuity
  5. 5

    Whole thread logged

    Action

    Every missed call, text reply and booked slot lands in your shared inbox or CRM. Tagged by outcome (booked / quoted / no-reply) so you can see the recovery rate week by week.

    Front Missive HubSpot Pipedrive Notion

Tools we plug this into

Phone & SMS
Twilio Aircall RingCentral SIM forwarding for landlines Your existing UK mobile
Calendars & booking
Google Calendar Microsoft 365 Calendly Acuity
Where the thread lives
Front Missive HubSpot Pipedrive Notion Your own CRM — on request

Note: the shape stays the same for every business; the wait time, copy and routing get tuned with you on the setup call.

What it changes for you

  • The first business to reply usually wins the job — you become that business at every hour of the day.
  • Missed calls stop being lost leads — typical recovery rate is 30–40% of unanswered calls.
  • Customers feel looked-after, not ignored — even when you’re on a job or it’s 11pm.
  • You see the recovery rate in numbers — weekly report tells you exactly what came back.
See it in action

From rung-out call to booked callback

A customer rings Spotless Clean Ltd at 8:47pm. No one picks up. Twelve seconds later, this is what they get.

All copy and callback slots tuned to your business and hours.

Want this set up for your number?

Book a free 20-minute call. We’ll walk through how this would fit your phone setup, your tone and your hours — no pushy sales.

Book a free call →